Digital marketing is an essential component of your overall marketing strategy. Choosing the right marketing partner to tell your brand’s story is critical. It’s important that you know the right questions to ask and the key things to look for when choosing the right digital marketing agency to work with. Below are seven key questions to help you make your decision.
What are your goals in partnering with a digital marketing agency?
Before you set up discovery meetings with different agencies, you need to know three key things:
Why do you want to hire a digital marketing agency?
What do you want it to do for you?
What is your budget?
The answers to these questions will help you and the agency have a dialogue about how to leverage digital marketing to grow your brand.
What questions are they asking?
The quality and depth of the questions the agency asks will give you clues about their overall understanding of digital marketing and how they can apply it to tell your brand’s story.
What does winning look like?
Before you invest in any marketing or sales initiative, you should have an end goal in mind. Whether it’s generating more leads for your sales team, increasing online sales or generating greater brand awareness, you and the agency need to know what you’re trying to accomplish.
How do they measure success?
Data is the backbone of successful marketing strategies. Ask the agency what kind of tools they use to measure marketing performance. You also need to know how often and how this data will be presented to you.
Do you trust them?
Based on your perception of the agency and your interactions with them, do you think they will be able to deliver results?
Do you believe they will be transparent if things don’t go as planned?
Do you like them?
Depending on the scope of marketing you want the agency to do for your brand, you or your team members will spend a lot of time working with the agency’s team members. You must be comfortable working closely with the agency team on a regular basis.
Do they practice what they preach?
Spend time exploring the agency’s social media channels, website, blog and other digital channels. Do you like what you see? Do you feel like what you’re experiencing in the sales process matches what they’re doing?
Choosing the right digital marketing agency is an important decision for any organization choosing to outsource marketing functions.
Making the wrong choice can cost you time, money and negatively impact your brand.