Anheuser-Busch, the parent organisation of Bud Light, is dealing with polarisation over its marketing association with transgender celebrity Dylan Mulvaney. The corporation looks to be caught amongst a solid rock & a hard spot as a result of the situation.
Despite significant sports events, on which the brand would generally comment, Bud Light’s & Anheuser-Busch’s major social networking accounts have been quiet ever since the scandal broke on April 1.
Anheuser-Busch has not provided any more comment on the matter, save from a brief statement issued earlier, and has also disregarded queries from the media.
The well-known Budweiser Clydesdales were scheduled to appear at an event in the state of Missouri this past weekend, but the distributor of the beer made the decision to call it off due to safety concerns.
The Bud-Lash, Broken Down And Described In More Detail
On Thursday, Gareth Boyd, a communications and marketing professional at Luna Analytica and an observer for the Daily Mail, said, “they never expected the reaction that they got.”
“Right now, if they answer their question and cannot get it correct, they are simply going to further injure themselves,” you said.
‘I believe they’re definitely trying to prevent others from chatting about it, wishing and praying that the problem will go out, but this is probably the most damaging thing you could potentially do,’ he continued. “I think they’ll be probably attempting to avoid talking with it, hoping & begging hoping it would go off.”
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While the corporation chose to stay out of the fray, the dispute took on a peculiar life of its own. Musician Kid Rock posted a video of himself firing at instances involving Bud Light, while country musicians John Rich & Travis Tritt publicly criticised the brand. Both of these events occurred while the firm chose to remain neutral.
And there was some blowback to the criticism, including shock jock host Howard Stern blasting the outcry over Bud Light as being excessive, and podcaster comedian Joe Rogan dubbing the right-wing outrage at Mulvaney ‘goofy.’
An ex-Marine lieutenant, a CIA officer, and a graduate of Harvard Business School, Brendan Whitworth is the current United States Chief Executive Officer of Anheuser-Busch. Whitworth joined A-B in 2014 after retiring from their respective positions.
Conclusion
Even while the actions of corporations often become battlegrounds in the ongoing cultural wars in the United States, it is perhaps vital to emphasise that, in general, businesses do not have any morals or principles. Or, to be more precise, money is the only option available to them.