Both big-box retail companies Walmart and Target posted a pretty solid proliferation in e-commerce online sales in the second quarter of the year. Walmart’s e-retailer sales upped by 40 percent year over year, and Target soared online sales by 41%.
But these two rivals still facing a significant challenge during the holiday sales season from the e-commerce king. Amazon has founded itself as the top shopping destination most savvy shoppers search for products on the Internet thanks in large part to its Prime membership program, which offers free unlimited two-day shipping service.
Both Walmart and Target see fast and free shipping as a vital part to mark themselves off from other stores when shoppers are contemplating where to do their online shopping this coming holiday season. Here’s how Walmart and Target will compete on Black Friday 2018 against Amazon.
Both Walmart and Target have been waiving shipping fees for some time now. Walmart rolled out free two-day shipping on orders $35 and more after its $50-per-annum ShippingPass promotion flopped to catch on. The bullseye retailers began offering its REDcard holders free two-day shipping on select items back in March.
The two are going aggressive for in time for Black Friday, Cyber Monday and the rest of the holiday shopping season. Starting on November 1st, all Target shoppers will be eligible for free two-day shipping without minimum orders required. Walmart, on the other hand, is expanding the number of items on its inventory eligible for free two-day shipping by partnering with high-performance third-party sellers selling on www.walmart.com. Additionally, shoppers will also be able to return the product bought from third-party vendors at Walmart online stores.
Both Walmart and Target are touting the fact that there’s no annual membership fee required or no string attached, aimed at enticing shoppers that aren’t willing to shell out for $119/year Amazon Prime membership. Amazon has increased the price of Prime for monthly and annual renewal this year.