Black Friday 2018: Walmart vs Amazon Ads Release Date, Deals, Sales Showdown

It's time for Amazon vs Walmart Black Friday 2018 deals ad clash. Here's all to expect from Amazon and Walmart Black Friday 2018 Deals, Ad, Sales and More.3 min


Walmart vs Amazon Black Friday 2018 Showdown- Ad Release, Deals, Sales Preview

Both Walmart and Amazon offers the best deals on their respective ad during the Black Friday and this 2018 will not be different. Both Amazon and Walmart will offer some of the best deals this coming Black Friday 2018. Amazon and Walmart are the two largest sellers of “everything” online. There is no question that Walmart dominates the traditional brick-and-mortar store and Amazon has been dominating online. But Walmart has drastically upping the game by strengthening its online deals to compete against Amazon. Same goes with Amazon, the e-commerce titan has started making footprints in the traditional stores with its Amazon Go and Whole Foods.

The Black Friday 2018 falls on November 23rd, but the Black Friday deals and doorbusters will launch much earlier with Walmart and Amazon competing against each other to win your money.

Below are the most wanted deals you should expect from Amazon and Walmart on Black Friday 2018. Their historical data in the past holiday shopping seasons means that there’s a substantial traces where you can find the best Black Friday deals with deep discounts for 2018.

Black Friday 2018 Ad Release Dates

Walmart is anticipated to release its Black Friday 2018 ad a couple of weeks prior to the Thanksgiving Week. Last year, for example, Walmart published its Black Friday ad at midnight on November 9th. As for 2018, we’ll likely see Walmart’s Black Friday ad at 12AM on Thursday, November 8th. It’s been a tradition of Walmart to wait for the rivals Best Buy and Target to release their ads before it will ultimately have its ad available for public viewing. When the time Target and Best Buy released their respective advertisement, Walmart’s Black Friday ad will then go live. Walmart’s Black Friday ad 2018 edition will likely consist of over 30 pages featuring deals on new iPhones (iPhone XS, iPhone XS Max and iPhone XR,) as well as Apple Watch Series 4, 4K Smart UHD TVs, new iPad, Sony PS4 Pro, Microsoft Xbox One X and Nintendo Switch.

For Amazon, on the other side of the web, the e-retailer advertised its top Black Friday deals via a press release for the several years now. This year, Amazon will likely release its Black Friday deals ad in mid-November. Amazon will wait for Walmart’s Black Friday ad before it eventually make its deals available. Much like in the previous holiday sales season, Amazon will give special treatment to its own products by placing them on the Amazon.com homepage and “Black Friday Deals Store”. In addition to Amazon’s mainstream products such as Fire tablet, Kindle, Echo devices, the store will also sell its Alexa-powered microwave and other AmazonBasics products. Amazon will also offer wide assortments of tech deals from third-party sellers.

Black Friday Online, In-App & In-Store Sales Hours and Times

In the past several years, Walmart has commenced its in-store sales on Thanksgiving at 6PM. While some industry insiders projects Walmart to open a bit in advance this Black Friday 2018, others says that it will likely stick to the usual 6PM opening time on Turkey Day. Meanwhile, Walmart’s pre-Black Friday deals online may actually launch on the Monday of Thanksgiving week.

On the other side of the corner, Amazon is upping ante in Black Friday sales with its physical store — Amazon Go. Savvy shoppers can now score the best deals via Amazon Go physical store. Amazon will likely start its pre-event sales on its “Black Friday Deals Store” webpage as early as Halloween. Keep in mind that Amazon’s and Walmart’s early Black Friday sales essentially offers fewer discounts on the shelves. That said, it is strongly recommended to wait until the Thanksgiving Week arrives to get best deals at deep discount prices. Amazon Prime members will get a head start on time-bound Lightning Deals.

Amazon’s Expected Top Black Friday Deals For 2018

  • Amazon Kindle Paperwhite for $79.99 ($40 off)
  • Amazon Fire TV Stick for $19.99 ($20 off)
  • Amazon Echo Plus for $99.99 ($50 off)
  • 32-inch LED HDTV for $69.99
  • Big-Screen 4K Smart UHD TV for $154.99
  • New Apple Watch Series 4 for $379 ($20 off)
  • Nintendo Switch Bundle with Memory Card and $30 Store Credits for $299.99
  • Nintendo Switch Unit Only for $249.99 ($50 savings)
  • Microsoft Xbox One S 1TB Storage Bundles Start for $219.99 ($80 savings)
  • Microsoft Xbox One X Console Only for $374.99 ($125 savings)

Walmart’s Expected Top Black Friday Deals For 2018

  • 55-inch 4K UHD TV – $200
  • Apple iPhone XS, iPhone XS Max, and iPhone XR – $300 Walmart Gift Card
  • Samsung Galaxy S9, S9+, Note 9 – $300 Walmart Gift Card
  • PlayStation 4 Pro Bundle – $274.99 ($125 savings)
  • Nintendo Switch Bundle (free video game or free memory card) – $299 ($60 savings)
  • Xbox One X Bundle with $30 Walmart Gift Card – $399.99 ($100 savings)

Black Friday Online & In-Store Sale Hours and Times

Last year, Walmart opened its doors to the walk-in shoppers at 6PM on Thanksgiving Day. While some retail industry sources claims Walmart will start its Black Friday 2018 an hour earlier, others projects the big-box mammoth to stick with its traditional opening time at six o’clock in the early evening on Turkey Thursday. Meanwhile, Walmart’s online pre-Black Friday deals could actually start on the the first day of Thanksgiving week.

Amazon is upping the Black Friday game with its physical stores — Amazon Go and Whole Foods. Bargain hunters can now land the best deals via a physical store. Amazon will likely start its pre-Black Friday sales on its dedicated “Black Friday Deals Store” as early as Halloween. Keep in mind that Amazon’s and Walmart’s early Black Friday deals will have fewer discounts. That said, we advised shoppers to pause until the Black Friday week come to pass to get best deals and steepest discounts.

Free Shipping Policy

While Target and Best Buy will ship all the orders without minimum purchase required at no extra costs, Walmart and Amazon are unlikely to follow their rivals. Amazon and Walmart will likely offer free two-day shipping with $25 and $35 minimum orders, respectively. Amazon Prime members will take advantage the free same day or two-day deliveries on all orders, depending on your location.

See also the Walmart Black Friday 2018 Ad preview, Amazon Black Friday 2018 deals sneak peek, Target Black Friday 2018 ad and Kohl’s Black Friday 2018 Ad + Kohl’s Cash Promotions.


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Mark Julius

Originally from the Quezon City, Mark graduated from PUP with a B.S. in sports and video games. He served as Editor-in-Chief of The Pamantasan, the university newspaper, for a couple of years.