Despite all the distress about the Amazon tearing the retail industry down and all who dare to live inside it, a research firm calls the alleged absolute extinction of the physical retail stores a “myth,” as it projects the top 10 busiest in-store shopping schedules of the this year’s holiday sales season.
During the stretch of last year’s holiday shopping season that also includes Black Friday, the foot traffic at brick-and-mortar stores glided by 3 percent from a year prior, which wasn’t a horrible news for retail industry. That figure was only half the dwindle from the prior holiday season, according to ShopperTrak’s data. As for the sales per customer, it actually climbed by more than 3 percent between the Sunday prior to the Black Friday sales event through the end of the year.
“This proved that shoppers are still flocking to brick-and-mortar and making purchases when they get there, reinforcing that the retail apocalypse is nothing more than a myth,” said ShopperTrak Retail Consulting Practice Senior Director Brian Field in a blog post published on Tuesday, September 18.
Target, Macy’s and Kohl’s are some of the few discount chains that reported a profit-making holiday sales in 2017, though a sales figures of other retailers were not so optimistic.
Some suggests that the early holiday promotions has made the Black Friday itself less spectacular, since shoppers can now easily access many of best and hottest deals online and not only on the Black Friday proper. Despite that, the global provider of retail analytics said that they saw a “very consistent” activity in the month of November leading up to Black Friday over the past few years, which attribute to a prolonged concentration of shopping occurrences on the week of Thanksgiving Day.
“It’s all about the Sunday before Thanksgiving through Black Friday weekend,” Field added.
The top 10 days in the holiday shopping season are reportedly expected to account for about 45 percent of this year’s in-store shopping purchases. Consumers can expect weekend shopping to be at its most frenzied between 2PM and 4PM through the holidays and on Black Friday 2018 sales.
This 2018, US department store retailing chains including Kohl’s and JCPenney are reportedly hiring seasonal labor forces a couple of months earlier than in recent years. The Bullseye retailer Target is also recruiting its temporary employees by 20 percent to 120,000 workforces.
The data indicates that the Black Friday 2018 sales will boast more year-over-year improvements.