Apple is reportedly planning to release three new iPhone models this upcoming fall which may include a substantially larger iteration of the iPhone X — the iPhone X Plus — as well as a greatly much affordable variant. It’s worth noting that the manufacturer suggested retail price tag hasn’t been a major barrier for the premium flagship smartphone so far; though it’s the most expensive iPhone ever at $999, the iPhone X was the best-selling smartphone for the first three months of 2018, followed by its siblings — the iPhone 8 and 8 Plus. Of course, a less pricey model would almost certainly appeal its addressable market.
In addition to perfecting the form-factor designs and adding in a bunch of new features, the Cupertino-headquartered company is likely to address the yearly enhancements we’ve come to believe — new build materials and colors, a significantly bump in processors, higher screen display resolution and tweaks to extend the span of its battery life.
Meanwhile, Google’s Android ecosystem has continues to react and respond to the iPhone X and iOS. At the annual Google I/O developer conference event back in May, the search giant introduced the new gesture-based user interface at the core of its new Android Pie mobile operating system.
Popular Android smartphone makers OnePlus, Asus, LG, Huawei and among others have announced or are rumored to be working on a premium smartphones that mimic the distinctive notch design that Apple popularized in the wild. And Huawei has already iterated on the notch design with its P20 and P20 Pro phones, which gives consumers the option to switch it on and off. As for the South Korean tech giant Samsung Electronics, the company has thus far dodged placing a notch even on its latest most advanced smartphone yet, the Galaxy Note 9.
With the Android smartphone makers making paces in camera technology and other departments, Apple can’t relax on its honors. The gazillion dollar question is whether Apple can keep its amazing winning record alive even as the overall market for handsets slows down.
Though we’re probably a couple of months out from seeing the next iPhone in the flesh and we don’t have enough evidences as to what its features will be. The rumor mill is already making a compelling storyline of what’s to come.
We’ll be continuing to update this story with latest and breaking news as well as leaks as we begin our countdown to the 2018 Apple iPhone X, iPhone XS, iPhone X2, iPhone 11 or whatever the next iteration smartphone may be branded.