For the past several years, market research company NPD Group report was mostly a contest between the two original equipment manufacturers (OEMs) in the game console industry: Microsoft and Sony, trashing it out with their perpetually aggressiveness but eventually indistinguishable Xbox and PlayStation platforms.
Now, many consumers wouldn’t know it, the Japanese consumer electronics and video game company Nintendo is back on track with the sort of blue ocean strategy (the creation by a company of a something new) it’s so well known for.
The Nintendo Switch was the top-selling current generation game console for the third consecutive months, according to a press release issued by Nintendo itself. The Switch outsold the Xbox One and PlayStation 4 (PS4) for five out of the seven months during the period that the console has been available in the marketplaces.
While Nintendo didn’t mentioned the certain sales figures, but we do know that the company has sold over 2 million Switches in the United States market alone since the release of the video game console. That also takes into account significant supply limitations, though the Switch does look to be getting much easier to score, at least in the United States.
Nintendo also reiterated that Nintendo’s consumer electronics products in the aforementioned market all-inclusive, that include the SNES Classic Edition, the 3DS and the Switch, are accounted for 66.67 percent of general US gaming console sales.
The Nintendo Switch was running from the momentum of Mario+Rabbids Kingdom Battle in September, which placed seventh on the market research firm’s lists for that month. We also got the Super Mario Odyssey, which pledges to be the biggest title for the Switch since the release of The Legend of Zelda: Breath of the Wild during the console’s launch. If you’re looking to obtain a Switch unit, you should buy one soon as it will unquestionably proven to be a popular holiday present, and current stocks may not survive the holiday shopping madness, most especially in the upcoming Black Friday 2017.