Most U.S. shoppers are fully aware of the practices and conventions swirling around the Black Friday, even should they don’t take part in the biggest shopping season of the year. In the past several year, Black Friday is being celebrated as early as on Thanksgiving Thursday and lasted on the following day, which is Friday. However, last year, Walmart and a number of other chain retailers kicked off pre-Black Friday as early as in the first week of November by offering best Black Friday TV deals.
Most of the retailers have been offering more items and deals online with a number of doorbusters in-stores. Most of us prefer to stay at home eating dinner on Turkey Thursday with our family and avoid the crowds. However, if Salesforce is to be believed, even more consumers will be staying at home in Black Friday this year and opt to shop online instead. Of course, it would come as a shocking surprise if the Cyber Monday will no longer be the largest online shopping event.
press release, and claims that the traditional shopping day will probably be the biggest digital shopping day event ever. If the prediction is to be believed, we’re expecting it to be bigger than Alibaba’s Single’s Day and Cyber Monday.Salesforce outs its annual Black Friday 2017 predictions in a
The San Francisco-based American cloud computing company expects online sales on Black Friday 2017 will beat Cyber Monday, the next Monday after Black Friday and Thanksgiving Thursday. Cyber Monday, coined by Ellen Davis and Scott Silverman of the National Retail Federation (NRF), is marketing term for the next Monday after the Thanksgiving holiday in the United States. Cyber Monday” was maded by marketing firms to influence consumers to shop online. e-commerce shopping grown, consumers started continuing shopping their Christmas gifts online and for the people who haven’t able to shop in the Black Friday. After returning from the long Thanksgiving and Black Friday weekend with a plethora of holiday shopping still ahead of consumers, many shoppers likes to continue their holiday shopping from work. Whether to take advantage of the large-scale Cyber Monday deals offered by Amazon, Walmart, Best Buy Target and amongst other retailers or to purchase gifts away from the prying eyes of family members. Cyber Monday has become an annual ritual for America’s online holiday shoppers in the United States.
Perhaps the main reason Salesforce expects the Black Friday 2017 sales to be the biggest online shopping weekend is because holiday shopping tends to stretch late into couple of days. The company claimed that the best time to place an order online is between 8PM and 10PM.
The firm also said that the shoppers will only have about half their holiday shopping finished by December 3rd and 80 percent finished by December 15. This stretch makes a lot of sense because many last minute shoppers buying for Christmas ends on Dec. 20 this year.
According to Salesforce, the holiday shopping period between the Thanksgiving Thursday and Cyber Monday will bring not only the steepest discounts at an average of 28% price slash but also the highest free shipping rate at 86 percent at all orders. After the Cyber Week online shopping sales, SalesForce said that on December 11 will have the extensive discounts and greatest free shipping offering.
Meanwhile, online shopping through mobile platform — either via browser or retailer’s app — will also continue to eclipse traditional computer shopping as the firm predicts that mobile traffic to retail sites and in-apps across the world will grow to 60% of all the global online traffic, compared to the 34% for PCs and 5% for slates. SalesForce also anticipated that the number of orders placed on mobiles devices will reach 40% on Black Friday 2017 sales and other big shopping days.
Salesforce also had a prediction for voice-enabled digital assistants such as Amazon Alexa, Apple Siri and Google Assistant, used by 40 percent of millennials (ages 18-36) to research products before acquiring online. — The Velvetiere/ Velvetiere.com