The South Korean electronics mammoth Samsung could be launching an artificial intelligence (AI)-powered smart speaker to directly compete with the likes of Amazon Echos, Google Home and Apple HomePod speakers.
According to a new report from The Wall Street Journal, the South Korea-based tech giant is currently working a voice-controlled smart speaker codenamed “Vega” that incorporates Bixby, the company’s virtual assistant.
Smart speakers are one of the hottest internet-of-things (IoT) products in tech industry right now. Amazon is the market leader, with its Echo devices, while the search engine goddess has its Google Home. Apple is making the HomePod available to the consumers by the end of the year, while the software giant Microsoft has announced Cortana-powered Invoke smart speaker. All promises to use AI to transform your home, from playing music, providing weather and traffic information, as well as answering queries on demand.
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Now Samsung reportedly plans to enter the increasingly crowded area to snatch market share from the aforementioned smart speakers manufactueres — though it’s still not definite when Samsung will launch its Bixby Home Speaker, how much it could cost, or how it could fair with the competition.
Samsung did not immediately respond to The Velvetiere’s request for comment.
Bixby is Samsung’s artificial intelligence virtual assistant — its answer to Alexa, or Siri, Cortana or the Google Assistant. And like its competitors, the leading Android phone maker has some huge plans for it — it intends to embed it in objects throughout your home, from washing machines to refrigirators.
“Starting with our smartphones, Bixby will be gradually applied to all our appliances,” Samsung executive vice president Injong Rhee wrote in a blog post dating back March 2017.
“In the future, you would be able to control your air conditioner or TV through Bixby. Since Bixby will be implemented in the cloud, as long as a device has an internet connection and simple circuitry to receive voice inputs, it will be able to connect with Bixby.”
As for now, that’s the plan of Samsung. Bixby was launched prior to the announcement of Samsung Galaxy S8, the firm’s flagship smartphone released in April 2017. Samsung, like Google, Amazon, Apple, Microsoft and the rest who are considering to enter the AI-powered smart speaker, is badly want to hit its footprint in your now — before it’s too late.