Andanar cites Philippines-China cooperation to foster media development

Presidential Communications Operation Office Secretary commended the Philippine-China cooperation to boost the government's communications skills.1 min


MANILA, Philippines — The Presidential Communications Operation Office (PCOO) Secretary Martin M. Andanar on Thursday, June 29, applauded the Philippine-China cooperation to strengthen the country’s communications skills.

In his opening remarks during the courtesy call of Chinese delegation in Malacanang Palace, PCOO Secretary Martin Andanar acknowledged that he has learned an abundance of things in his recent visit to China with regards to the latest technology used in broadcasting, printing and news wire agencies, and would like to apply these to the Philippine government’s integrated media units — People’s Television 4 (PTV 4), Philippine Broadcasting Service (PBS), Philippine News Agency (PNA), and the Philippine Information Agency (PIA).

“Since it is the mandate of PCOO to cultivate a well-informed and enlightened citizenry, we are committed to ensure that through this forum, all our agencies may be able to communicate to our citizens the basic programs that they can avail of, as well as present our accomplishments,” Andanar said.

Internally, Andanar said that the PCOO has instituted the Comprehensive Communications Committee (CCC), which is in charge of laying the narrative of the Philippines by promoting the government’s projects and strategies thru its own communications means.

“We have partnered with various Departments and agencies from the Executive branch, and civic groups to produce campaigns that will highlight the achievements of this administration such as ‘Dutertenomic’, ‘Real Numbers PH’, and ‘ASEAN 2017’,” Andanar added.

Meawhile, Yang Xiuping, the secretary general of the Association of Southeast Asian Nation (ASEAN) China Center and head of the delegation, said that the cooperation between ASEAN member nations and China is a massive opportunity to have exchange of concepts, information and experiences amongst different media entities.

It is also a window of opportunity to boost stronger relations between the China and ASEAN countries and hopes to serve as “bridges” for the millennial and younger generations.

On the sideline, PCOO Secretary Andanar thanked the Chinese government for the USD1.4 million donation which will fund the upgrade of Radyo Pilipinas, a government-run radio station.

The PCOO brass also said that by September 2017, Philippine News Agency, which is the country’s only government news wire agency, will start operation of its Digital TV channel.

“We will ensure that through our various assets and media, we will disseminate the good news of genuine change to the most number of Filipinos. After all, this is what we are all here for — we owe our countrymen hope for a more prosperous future,” Andanar said. —

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Jullie Anne Mendoza
Jiliane is a Manila-based writer who covers the business, political science and science, the firms that are leading that charge, as well as those that are left behind. She has been writing since 2000, most recently for BuzzFeed Philippines.